Director of Creative Services
University Communications provides professional design services. Our designers pay close attention to the target audience when creating layouts. In addition, all varieties of publications (including copywriting and photography) will reflect graphic standards and the university brand .
University Communications is involved in one of three ways with the creation of publications and collateral.
For publications and collateral related to “primary external audiences,” University Communications offers a complete creative and production package. The process begins with a marketing strategy meeting to discuss audience, message, intent, due date, etc. Working backward from the intended delivery date, University Communications suggests the following timelines:
University Communications is also involved in a collaborative partnership on those publications that are not for “primary external” audiences. The extent to which University Communications is involved in the creation and/or production is decided on a case-by-case, or publication-by-publication, basis. Consult Tim Inman, Jill Allardyce or Craig Snook to determine the extent to which University Communications will be involved.
Publications (even those for external audiences) consisting of text, charts, tables and graphs can be readily produced by the respective division, department or college; however, University Communications serves as a creative consultant and can design covers for these types of publications.
For the production of publications for an “internal audience” and some external audiences, University Communications offers department and college "templates." Creative and production assistance also is available for college and department-produced publications and collateral. For more information on how, or to what extent, University Communications could be involved in the production of your material(s), contact University Communications.
The department initiating the publication or collateral bears the responsibility for final proofreading and accuracy. Each proof must be signed and returned to University Communications at least two weeks before the required delivery date of the final publication. Once a publication has been sent to the printer, University Communications signs off on the printer’s proof. Any changes at this stage are normally costly and likely will result in delayed delivery.
Publications printed off-campus are delivered to SVSU's receiving department. Each department is responsible for the storage and inventory of its printed material unless otherwise negotiated early in the production process.
Wickes Hall 389