Colors
SVSU's official colors, red and blue, provide a distinguished richness and vibrant energy to the image of SVSU. The SVSU logo should always be shown in these hues of red and/or blue (the logo may also appear in black or white). These colors should be applied with the proper mix of colors to produce accurate representations of each color.
Contact University Communications or your printer with questions about which mix of colors to use (for printed items use CMYK or PANTONE colors). For all Web or Powerpoint presentations that are viewed on a computer screen, use the RGB or HEXADECIMAL color combinations.
Due to the inaccuracy of color printers and computer monitors, these colors may not be displayed correctly. Please view a Pantone Color Matching System guide in the University Communications office to accurately match the true color of the SVSU blue and red.
SVSU Blue
PANTONE for Coated Paper: 288
PANTONE for Uncoated Paper (stationary system): 287
CMYK: C=100, M=67, Y=0, K=23
RGB: R=4.1, G=16.2, B=44.9
HEXADECIMAL: #000066
SVSU Red
PANTONE for Coated Paper: 187
PANTONE for Uncoated Paper (stationary system): 200
CMYK: C=0, M=100, Y=79, K=20
RGB: R=79, G=.2, B=12.1
HEXADECIMAL: #990000
Secondary colors
The SVSU secondary colors are also rich, deep colors in the same values as the SVSU red and blue colors. These colors were selected because they have an attractive visual appearance when displayed with the SVSU red and blue together. All colors shown here may look different on individual computer screens because the calibration settings of most monitors vary. Colors may also slightly vary in brightness on paper because desktop printer ink cartridge levels all vary. Contact University Communications to view a PANTONE Color Matching System guide to accurately check the true color of the secondary colors with the SVSU red and blue.
Gold
CMYK: C=0, M=28, Y=100, K=6
RGB: R=100, G=60.3, B=0
HEXADECIMAL: #FFCC00
Purple
CMYK: C=51, M=94, Y=0, K=0
RGB: R=48, G=13, B=53
HEXADECIMAL: #660066
Deep Violet
CMYK: C=64, M=100, Y=0, K=14
RGB: R=30.6, G=10.3, B=40.4
HEXADECIMAL: #330033
Green
CMYK: C=100, M=0, Y=46, K=46
RGB: R=0, G=31, B=28.3
HEXADECIMAL: #003300
Teal
CMYK: C=100 M=0, Y=0, K=27.5
RGB: R=0, G=37, B=64
HEXADECIMAL: #336666
Lime
CMYK: C=45, M=0, Y=100, K=24
RGB: R=106, G=153, B=19
HEXADECIMAL: #669900
Rust
CMYK: C=0, M=60, Y=100, K=18.5
RGB: R=78.5, G=25.5, B=4.9
HEXADECIMAL: #CC3300
Brown
CMYK: C=60 M=65 Y=100 K=0
RGB: R=40.2, G=25.1, B=8.5
HEXADECIMAL: #663300
Visit the glossary for detailed definitions of terminology used on this page.