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Graphic Standards

  • Graphic Marks : Logos, university seal, Cardinal head, masthead, tagline, etc...
  • Fonts : The best fonts to use to compliment the SVSU logo.
  • Colors : The official SVSU colors as well as complimentary options.
  • Stationery system : Letterhead, business cards, envelopes, memo pads, etc...
  • Templates : Brochures, flyers, posters, ads, PowerPoint, and more...

Graphic standards are consistent recommendations for the usage, size, colors, fonts and placement of the university logo, the university seal, the athletic cardinal and department icons.

Graphic standards are applied to the following :

  • All publications (books, flyers, catalogs, brochures, posters, etc.)
  • Advertising
  • Media (news releases and media kits)
  • Stationery (business cards, letterhead, No. 10 envelopes, etc.)
  • Transportation (decals, vehicle IDs)
  • Architecture (signage)
  • Special events (exhibits, invitations, banners)
  • Specialty items (certificates, lapel pins)
  • Web site(s)
  • Bookstore (apparel, insignia items)
  • Athletics

The first phase of SVSU graphic standards is geared toward its major publications, stationery system, direct advertising and Web site. As need and opportunity present themselves in the other areas affected by graphic standards (signage, banners, other printed materials), changes will be made.

Some flexibility is offered for collateral and imprinted items created by student groups, the SVSU faculty association, and with some insignia items, apparel and other items sold in the SVSU bookstore.


Visit the glossary for detailed definitions of terminology used on this page.

Branding & Logos

The SVSU identity and brand is achieved by the use of consistent visual elements. Our identity standards provide the requirements for maintaining consistency and representing SVSU both on and off campus.

Graphic Identity

The graphic identity standards are the visual elements of the brand. The Saginaw Valley State University Identity Standards provides the rules and guidelines of how to use the SVSU logo and identity system. The SVSU identity standards include:

  • SVSU logo
  • University seal
  • Cardinal logo
  • Secondary icons
  • University colors
  • Fonts
  • Stationery system
  • Masthead design
     
     

Identity Standards

Cover of Identity Standards May 2016

SVSU Identity Standards (3,040kB)