Skip to main content Skip to footer


Update - March 2024

The NEW Creative Brand Hub for logos, document templates, business cards and job tickets will be available soon. We are in the final stages of updates and will notify the campus when the Creative Brand Hub goes live!

The SVSU identity and brand is achieved by the use of consistent visual elements. Our identity standards provide the requirements for maintaining consistency and representing SVSU both on and off-campus.

Graphic Identity

The graphic identity standards are the brand's visual elements and provide the rules and guidelines for how to use the SVSU logo and identity system. SVSU identity standards include:

  • SVSU logo
  • University seal
  • Cardinal logo
  • Secondary icons
  • University colors
  • Fonts
  • Stationery system
  • Masthead design


University Communications
Wickes Hall 389
(989) 964-4039