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The SVSU identity and brand is achieved by the use of consistent visual elements. Our identity standards provide the requirements for maintaining consistency and representing SVSU both on and off-campus.

Graphic Identity

The graphic identity standards are the visual elements of the brand. The Identity Standards (6,245KB) provides the rules and guidelines of how to use the SVSU logo and identity system. SVSU identity standards include:

  • SVSU logo
  • University seal
  • Cardinal logo
  • Secondary icons
  • University colors
  • Fonts
  • Stationery system
  • Masthead design


University Communications
Wickes Hall 389
(989) 964-4039