Our Creative Services

The Office of University Communications is charged with developing and overseeing SVSU’s integrated communications plan. This plan includes the creation and mobilization of marketing, advertising and media relations strategies under a single vision. Such a plan supports the SVSU’s mission and vision, creates an identity for the university, constantly seeks to enhance the university’s reputation, and informs the public about its successes.

As SVSU's “brand manager,” University Communications encourages all departments and colleges to give careful thought and consideration as to how to best incorporate the university’s “key messages” into college and department-driven marketing collateral and material.

University Communications works with partners on publications and marketing that best benefit SVSU. The partners align to the “key external audiences” that are the primary focus of the university’s efforts:

  • Prospective students
  • Donors (potential and existing)
  • Alumni
  • “General public,” defined as those audiences who visit, or could potentially visit, the campus for “cultural, educational and intellectual” opportunities


Visit the glossary for detailed definitions of terminology used on this page.