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SVSU > The Scott L. Carmona College of Business > Management and Marketing


The Entrepreneurship program is designed to prepare future entrepreneurs with the skills and knowledge to successfully start their own businesses and engage in successful corporate entrepreneurship. Students learn about the strategic aspects of the entrepreneurial process beginning with the identification of business opportunities, the development, and validation of unique business models that meet targeted consumer needs, the formation of the entrepreneurial team, securing talent, financial and other resources, and the ethical and social responsibilities needed for entrepreneurial success.

Cardinal Points

  • The Dow Entrepreneurship Institute connects students with expertise and financial resources.

  • Students have a state of the art Product Innovation lab to build prototypes and develop product features.

  • Students can test their products and services in the Consumer Behavior Lab.

  • Students are mentored by local entrepreneurs and participate in pitch competitions.

  • 6% projected growth for the employment of top executives through 2028. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • $104,980 is the median yearly pay for a top executive in the U.S.  (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • With a minor in Entrepreneurship, students are prepared to take on roles as top executives in areas like human resource, marketing and sales.