- Marketing managers (~ 7 % projected growth, ~ $158 k median pay, U.S. Bureau of Labor Statistics)
- Sales managers (~ 4 % projected growth, ~ $142 k median pay, U.S. Bureau of Labor Statistics)
- Founder paths: Start your own venture, franchise, or social enterprise; manage growth and funding.
- Strategic roles: Product/brand management, business development, small‑business consulting, and innovation‑program management.
- Finance & investment: Venture‑capital or angel‑investment analyst positions evaluating early‑stage companies.
Entrepreneurship
Entrepreneurship
SVSU > The Scott L. Carmona College of Business > Management and Marketing
About
The Entrepreneurship program is designed to prepare future entrepreneurs with the skills and knowledge to successfully start their own businesses and engage in successful corporate entrepreneurship. Students learn about the strategic aspects of the entrepreneurial process beginning with the identification of business opportunities, the development, and validation of unique business models that meet targeted consumer needs, the formation of the entrepreneurial team, securing talent, financial and other resources, and the ethical and social responsibilities needed for entrepreneurial success.
Cardinal Points
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The Dow Entrepreneurship Institute connects students with expertise and financial resources.
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Students have a state of the art Product Innovation lab to build prototypes and develop product features.
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Students can test their products and services in the Consumer Behavior Lab.
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Students are mentored by local entrepreneurs and participate in pitch competitions.