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This is one of Michigan's high-demand, top careers

SVSU > The Scott L. Carmona College of Business > Management and Marketing


The Marketing program challenges students to identify key markets for products and services by actively analyzing the wants and needs of their consumers. With access to behavior and big data labs as well as SAP technology, marketing students develop, manage and defend self-made marketing and advertising campaigns from start to finish. Through these real-world assignments, where client-sponsored projects are almost a part of every class, marketing students don't just contend with rival interest groups—they rise above them.

Cardinal Points

  • Marketing students work on client-funded, real-world projects, applying what they learn in class.

  • Students have the opportunity for internships with major organizations like Rocket Mortgage, Doner Advertising, Saginaw Spirit, Nexteer, Coffee Beanery, University Directories, Aramark, Duro-Last, Aflac and more!

  • Marketing students have access to exceptional campus resources ranging from behavioral labs for consumer research to SAP, a globally recognized enterprise resource planning software.

Our Students After Graduation...


Los Angeles Chargers
Saginaw Spirit
Instar Performance
BlueWater Angels
Saginaw Valley State University
Morley Companies, Inc.

Graduate Programs

Saginaw Valley State University

Career Opportunities

Director of Creative Services
Enterprise Systems Generalist
Director of Corporate and Ticket Partnerships
Events & Special Projects Coordinator
Director of Marketing & Business Development

  • 20% projected growth for the employment of a market research analyst with a Bachelor’s degree through 2028. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • $134, 290 is the median yearly pay for a marketing manager in the U.S. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • With a bachelor’s degree from SVSU’s Marketing program, students are prepared for a multitude of careers including advertising, promotions and marketing managers; public relations specialists; public relations and fundraising managers and so many more.

Cardinal Successes

These stories offer insight into how SVSU students have turned their education into successful opportunities yielding real-world success.

Jessica Schafer-Thomas Marketing Major

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Sloan Klaski Marketing Major

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