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Marketing

This is one of Michigan's high-demand, top careers

Marketing

SVSU > The Scott L. Carmona College of Business > Management and Marketing

About

The Marketing program challenges students to identify key markets for products and services by actively analyzing the wants and needs of their consumers. With access to behavior and big data labs as well as SAP technology, marketing students develop, manage and defend self-made marketing and advertising campaigns from start to finish. Through these real-world assignments, where client-sponsored projects are almost a part of every class, marketing students don't just contend with rival interest groups—they rise above them.

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Cardinal Points

  • Marketing students work on client-funded, real-world projects, applying what they learn in class.

  • Students have the opportunity for internships with major organizations like Rocket Mortgage, Doner Advertising, Saginaw Spirit, Nexteer, Coffee Beanery, University Directories, Aramark, Duro-Last, Aflac and more!

  • Marketing students have access to exceptional campus resources ranging from behavioral labs for consumer research to SAP, a globally recognized enterprise resource planning software.

Programs (Majors, Minors and Certificates)

Marketing students work together in class

After Graduation

  • 8% projected growth for the employment of advertising, promotions, and marketing managers with a bachelor’s degree through 2033. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • $161,030 is the median yearly pay for marketing managers and $126,960 for advertising & promotions managers in the U.S. in May 2024. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • 8% projected growth for the employment of market research analysts with a bachelor’s degree through 2033. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • $76,950 is the median yearly pay for market research analysts in the U.S. in May 2024. (U.S. Dept. of Labor, Bureau of Labor Statistics )

With a bachelor’s degree from SVSU’s Business Marketing program, graduates are prepared for careers in brand management, digital marketing, advertising, market research, product development, sales strategy, and more across diverse industries.

Our Students After Graduation...

Employers

Los Angeles Chargers
Saginaw Spirit
Instar Performance
Dow
BlueWater Angels
Saginaw Valley State University
Morley Companies, Inc.

Graduate Programs

Saginaw Valley State University

Career Opportunities

Director of Creative Services
Enterprise Systems Generalist
Director of Corporate and Ticket Partnerships
Events & Special Projects Coordinator
Director of Marketing & Business Development