Advertising

AREAS
ADVERTISING
Creative Services- Copy Writing, Art Direction
Account Management
Media
Account Planning
Production

EMPLOYERS
Advertising agencies
In-house agencies of large companies

STRATEGIES
Demonstrate talent, persistence, assertiveness, and enthusiasm. Be prepared to start in an entry-level position. Obtain strong statistics background for market research positions. Create a portfolio of writing and ideas showing originality and imagination for creative positions. Gain knowledge of various media, contemporary tastes, and trends. Obtain experience with campus newspaper, TV, or radio. Participate in sales and promotions for student organizations or private businesses. Complete an internship in a market research firm or advertising agency. Supplement curriculum with courses in business (marketing, economics, mathematics), art, or graphic design.