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General Business (BBA)


SVSU's General Business program pushes students to challenge the way everyday business is done on a local, national and global scale. With acclaimed faculty at the helm, an entire breadth of knowledge and invaluable skills are unleashed as students thrive in their understanding and applications of proven organizational and business approaches. Having access to state-of-the-art facilities like a Bloomberg trading room and consumer behavior labs encourages students to improve upon their ability to identify and analyze problems, develop and communicate potential solutions, make and implement decisions and then monitor data-driven results. From learning to contend with complex business challenges, to advancing organizational practices, to actively applying ingenious solutions that work—majors in the program will drive economic growth in whatever workplace they find themselves in.

Cardinal Points

  • Opening in 2020, the new Scott L. Carmona College of Business will offer state-of-the-art facilities like the Bloomberg trading room, consumer behavior labs and other team project environments.

  • Less than 5% of business colleges globally are accredited by the AACSB-International—SVSU's Scott L. Carmona College of Business is one of them.

  • Over 90% of the faculty of the College of Business belong to a professional or service organization, providing diverse networking opportunities for students.

  • Students in the College of Business are offered internships with major organizations like Quicken Loans, Nexteer, Aramark, Duro-Last, DOW and more!


SVSU's General Business program is the most flexible of the business majors and offers a strong foundation in accounting and economic courses. In later years, students advance their academic career by selecting courses from various business disciplines including accounting, finance, management, marketing, supply chain management, international business and professional sales. Life as a General Business major means that students can tailor their academic career to fit their professional interests.

Highlighted Courses

Year 1

Year 2

Year 3

Year 4

Key Electives

Click here to see a listing of programs




Complementary Minors/Majors

Our Students After Graduation...


Trombley Agency (Meemic)
WICO Metal Products
Saginaw Bay Underwriters

Career Opportunities

Human Resources Specialist
Financial Planner
Management Analyst
Management of Private Business
Customer Service Manager
Branch Manager
Human Resources Manager

  • 14% projected growth for the employment of management analysts with a Bachelor’s degree through 2028. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • $67,600 is the median yearly pay for a management analyst in the U.S. (U.S. Dept. of Labor, Bureau of Labor Statistics)
  • With a bachelor’s degree from SVSU’s General Business program, students are prepared for a multitude of careers including human resource specialists, logisticians, management analysts, marketing research analysts and more, working in both the public and private sectors.

Fully integrated into social networks, SVSU Connect is a valuable networking space dedicated to the community of SVSU students, faculty and alumni which cultivates a culture of helping and giving back. In addition to connecting with each other, students at all points along their journey can reach out to alumni mentors for guidance and insight into making the most of their SVSU experience and successfully transitioning into life after graduation.