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February 21, 2020

Thursday presentations to showcase SVSU's $25.4M business college expansion, faculty; magazine editor, business leaders among presenters

Representatives of Saginaw Valley State University’s Carmona College of Business will showcase their expertise and present their new $25.4 million facility during a day-long event Thursday, Feb. 27. Then, in the evening, the editor of a popular magazine exploring economics will cap off the series of presentations aimed in part at introducing the public to the 38,500-square-foot addition to the campus.
 
All sessions are free and open to the public. Guests also are encouraged to explore the building expansion’s laboratories, classrooms and cutting-edge meeting spaces.
 
The sessions — largely hosted in the new facility from 9:30 a.m. to 3:15 p.m. — will focus on business industry trends while also examining the impact of SVSU programs based in its business college building.
 
The added facility will house classrooms, faculty offices and business programs. The new space also includes analytics labs and a Bloomberg Trading Room, which tracks stock data in real time. Upgrades will provide hands-on learning opportunities for students while also encouraging members of the business community to visit campus and engage with students.
 
SVSU faculty members soon will be leading classrooms and programs within the building expansion. First, though, many members of that same faculty — as well as program directors at the university as well as representatives from the regional business community — will provide presentations during the Feb. 27 showcase.
 
From 9:30 a.m. to 3:15 p.m., more than 20 45-minute-long presentations will explore business-related topics including entrepreneurship strategies, social media-based marketing, and a review of analytics systems used in business industries. Other sessions will feature alumni sharing their success stories. Faculty members and business leaders will introduce SVSU business college-based resources and explore how those tools will benefit the region. Members of SVSU’s moot court team — ranked No. 17 in the nation — will discuss the program’s success and other pre-law school initiatives at SVSU. The showcase also will feature presentations about student-assisted research pursued by faculty members.
 
The lone showcase event hosted in the evening and in a venue located elsewhere on campus will be the keynote presentation from Nicholas Thompson, editor-in-chief of Wired magazine. His appearance is scheduled at 7 p.m. in SVSU’s Malcolm Field Theatre for Performing Arts, located in the Groening Commons complex that adjoins the business college expansion.
 
A monthly magazine with an online presence, Wired since 1993 has provided award-winning content on topics including economics, technology, politics and culture. In his presentation, Thompson plans to talk about how technology’s ever-evolving landscape will shape culture as well as economics for the future.
 
The Thursday event follows a dedication ceremony for the business college expansion planned Monday, Feb. 24, at 1 p.m. in the Malcolm Field Theatre for Performing Arts.
 
SVSU Foundation earlier this week announced the completion of a $15.6 million fundraising campaign for the expansion. The building addition also was supported by $9.8 million in funding from the State of Michigan.
 
Below is a schedule of the Carmona College of Business showcase sessions open to the public from 9:30 a.m. to 3:15 p.m. All sessions are hosted inside the Carmona College of Business expansion:
 
Sessions from 9:30 a.m. to 10:15 a.m.
 
“Using Your Strengths”
Room CCB 201
Betsy Pierce, associate professor of accounting
Pierce will share how individuals can focus on their unique strengths to work more successfully individually and within groups. Pierce is certified as a coach in the CliftonStrengths program, an initiative that assesses the strengths and talents of individuals and how those traits can best be utilized in group settings.
 
"Living the Entrepreneurship Dream"
Room CCB 214
David Bell, associate director of Entrepreneurship Experiential Learning and Continuing Education
SVSU student and alumni entrepreneurs will share their experiences about developing their own businesses from idea to startup. They will touch on the rewarding aspects of transforming business ideas into business plans, and how they have overcome challenges along the way.
 
"Game Theory in Action: The Prisoner's Dilemma"
Room CCB 216
Kellie Konsor, assistant professor of economics
Konsor will be discussing strategic decision-making theories and they relate to economics.
 
"Family Business Sustaining for Generations"
Room CCB 217
Martha Zehnder Kaczynski, vice president of sales for Frankenmuth Bavarian Inn Lodge; Jordan Thieme, director of operations at Amigo Mobility International; and SVSU student presenters
The session will feature family business leaders discussing the unique rewards and challenges of owning and operating a family business. It will also include discussion with students who have participated in the annual global Family Enterprise Case Competition, where students across the world work to solve complex family business cases.
 
Sessions from 10:30 a.m. to 11:15 a.m.
 
"Building Entrepreneurial Skills"
Room CCB 113
David Bell, associate director of Entrepreneurship Experiential Learning and Continuing Education
Bell will guide the audience through a discussion on the steps taken to achieve a successful business startup, as well as an experiential exercise that focuses on developing various entrepreneurial skills.
 
"Designing Your Life"
Room CCB 201
Amy Hendrickson, associate professor of law
Following an approach pioneered at Stanford University, Hendrickson will discuss strategies aimed at improving skills related to leadership, innovation and creativity; and how to apply those principles to everyday life.
 
"Social Media Marketing: Collaborative Learning with Great Lakes Bay Businesses"
Room CCB 216
Chatdanai Pongpatipat, assistant professor of marketing
Pongpatipat will demonstrate social media-based collaborative work between SVSU students and regional business partners.
 
"Resources to Support Economic Growth with Regional Manufacturers"
Room CCB 217
Jeremy Bockelman, director of Michigan Manufacturing Technology Center; and Matthew Shoffner, assistant director of Michigan Manufacturing Technology Center
Bockelman and Shoffner will lead an interactive simulation of a "5S Lean Manufacturing Tool."
 
Sessions from 11:30 a.m. to 12:15 p.m.
 
"Living the Entrepreneurship Dream"
Room CCB 113
David Bell, associate director of Entrepreneurship Experiential Learning and Continuing Education
SVSU student and alumni entrepreneurs will share their experiences about developing their own businesses from idea to startup. They will touch on the rewarding aspects of transforming business ideas into business plans, and how they have overcome challenges along the way.
 
"Virtual Reality in Surveys and Research"
Room CCB 216
Kevin Meyer, assistant professor of economics
Meyer will describe and demonstrate his recent research in environmental economics that involved two SVSU students conducting a survey on lake pollution using virtual reality.
 
"Family Business Sustaining for Generations"
Room CCB 217
Amy Zehnder Grossi, general manager of Frankenmuth Bavarian Inn Lodge; Jordan Thieme, director of operations at Amigo Mobility International; Jennifer Thieme Kehres, director of business development at Amigo Mobility International; and SVSU student presenters
The session will feature family business leaders discussing the unique rewards and challenges of owning and operating a family business. It will also include discussion with students who have participated in the annual global Family Enterprise Case Competition, where students across the world work to solve complex family business cases.
 
Sessions from 1:30 p.m. to 2:15 p.m.
 
"Building Entrepreneurial Skills"
Room CCB 114
David Bell, associate director of Entrepreneurship Experiential Learning and Continuing Education
Bell will guide the audience through a discussion on the steps taken to achieve a successful business startup, as well as an experiential exercise that focuses on developing various entrepreneurial skills.
 
"Designing Your Life"
Room CCB 201
Amy Hendrickson, associate professor of law
Following an approach pioneered at Stanford, Hendrickson will discuss how to use design thinking to start working as a better leader, innovator and creator, and how to apply these principles to everyday life.
 
"The Power of SAP, ERP and Analytics"
Room CCB 214
Prashanth Anekal, associate professor of management
Anekal will lead an interactive session in which the audience will be introduced to analytics systems.
 
"Reimagining the Carmona College of Business: Positive Benefits for Students and the Great Lakes Bay Region"
Room CCB 216
Joseph Ofori-Dankwa, SVSU’s Harvey Randall Wickes Endowed Professor
Ofori-Dankwa will lead a team of SVSU students enrolled in the Vitito Fellowship Program to facilitate an interactive session that re-imagines different roles and benefits for students, faculty, staff and community partners as a result of the impact of the Scott L. Carmona College of Business expansion. The Vitito Fellowship Program is an initiative that provides leadership development for SVSU students studying in the business college.
 
"Resources to Support Economic Growth with Regional Manufacturers"
Room CCB 217
Jeremy Bockelman, director of Michigan Manufacturing Technology Center; and Matthew Shoffner, assistant director of Michigan Manufacturing Technology Center
Bockelman and Shoffner will lead an interactive simulation of a "5S Lean Manufacturing Tool."
 
Sessions from 2:30 p.m. to 3:15 p.m.
 
"Living the Entrepreneurship Dream"
Room CCB 113
David Bell, associate director of Entrepreneurship Experiential Learning and Continuing Education
SVSU student and alumni entrepreneurs will share their experiences about developing their own businesses from idea to startup. They will touch on the rewarding aspects of transforming business ideas into business plans, and how they have overcome challenges along the way.
 
"Using Your Strengths"
Room CCB 201
Betsy Pierce, associate professor of accounting
Pierce will share how individuals can focus on their unique strengths to work more successfully individually and with groups. Pierce is certified as a coach in the CliftonStrengths program, an initiative that assesses the strengths and talents of individuals and how those traits can best be utilized in group settings.
 
"Carmona College of Business Young Alumni Board"
Room CCB 216
Lauren Miller, 2018 SVSU alumna; and Connor Doyle, 2019 SVSU alumnus
Recent SVSU graduates Miller and Doyle will talk about their experiences as students as well as members of the Young Alumni Organization. Representatives from Career Services and Alumni Relations will also be in attendance to talk about the resources available to SVSU alumni.
 
"SVSU Moot Court Demonstration"
Room CCB 217
Amy Hendrickson, associate professor of law, and members of the SVSU moot court team
Hendrickson will facilitate a mini-moot court demonstration featuring Justin Weller and Justine Brabaw, members of the nationally ranked SVSU moot court team. This session will also include information about the Law Club and Pre-Law program.