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October 30, 2019

Kochville Township's Cardinal Square street signage to feature SVSU branding

After decades spent as neighborly partners, Saginaw Valley State University and Kochville Township will continue to empower each other this week when crews install street signage — featuring the logo of SVSU’s cardinal mascot — in a developing commercial district known as Cardinal Square.

The new signage will be installed beginning Thursday, Oct. 31, on the mast arms of 10-foot street signs at three intersections: Towne Center and Tittabawassee; Cardinal Square and Tittabawassee; and Cardinal Square and Trautner. The installation effort could span several days, potentially extending into the following week. 

Crews plan to begin installing the SVSU cardinal logo-branded signage between 8 a.m. and 5 p.m. Thursday. Poor weather conditions could delay the effort.

The signage was arranged thanks to a collaboration between SVSU leaders and officials with the Kochville Township Downtown Development Authority (DDA).

“SVSU appreciates Kochville DDA’s leadership in strengthening our university community partnership,” said Donald J. Bachand, SVSU president.

Lyle Davis, chairman of Kochville’s DDA, said university and township officials plan to pursue other opportunities to add SVSU branding within Cardinal Square.

“The Cardinal Square district is a unique partnership that we are happy to be enhancing with the new signs and years of future plans,” Davis said. “I would like to extend a special thanks to SVSU and Saginaw County Road Commission for bringing this project to fruition.”

The signage installation marks the latest symbol of unity between SVSU and Kochville Township. That union was first formed when SVSU’s first leaders chose Kochville Township as the campus home of the institution founded in 1963. SVSU hosted its first classes in the community in 1967. Largely an agricultural community at the time, Kochville Township in the decades since developed a neighboring commercial district.

A portion of that district in 2006 was labeled Cardinal Square, in honor of SVSU. It’s a district that spans both Kochville and Saginaw townships. It features parks, walking paths and 500 retailers housed where the townships border near Bay and Tittabawassee, one of the busiest traffic intersections in the region. Cardinal Square is situated north of McCarty, west of Mackinaw, south of Freeland, and east of Davis.