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President’s Weekly Update - Week of Monday, September 5, 2016

Positive Reception to TV ad

‌‌‌‌‌WeCardinal campaign TV closing scene

We have enjoyed a favorable response to our new television commercial. I heard from a number of you after showing it during my “Welcome Home” remarks, and you seemed to like it. It began airing on various cable outlets this week, and we posted it to our social media channels Tuesday afternoon. In the first 18 hours, it was seen online by 143,000 people, thanks to prolific social media sharing, and the numbers have continued to climb. Of the first 111,000 who saw the ad from our SVSU Facebook page, 94,000 were people who were not already followers of our Facebook page. This excitement and enthusiasm can boost our fall Admissions cycle. The interaction with SVSU people and our campus makes the difference. Toward that end, I encourage you to invite prospective students and/or to volunteer for our upcoming Cardinal College Day next Saturday, Sept. 17 and our Admissions Open House Saturday, Oct. 29. For those who have not seen the commercial, here is a link to the Facebook post you may share (if you haven't already) or to view the video on YouTube.

Art Gallery Exhibition

I would encourage those who have not attended Mike Mosher’s meter-themed exhibition in the University Art Gallery to visit the artworks before the event ends Wednesday, Sept. 14. During a sabbatical in 2014, the professor of art/communication and multimedia created the work featured in the exhibition using his inherited collection of mid-20th century, pre-digital voltmeters and ammeters. He transformed them into paintings, drawings, sculptural installations, photographs and copy-machine prints. It’s a fascinating exhibition, and I hope everyone can see his outstanding work.

Fall sports

SVSU Athletics Fall 2016 collage

The fall sports season is underway, and already a number of our teams are off to exciting starts. Just this morning, the women’s volleyball team pushed their record to 3-2 with a win over Lock Haven. On Tuesday, the women’s soccer squad went 3-0 after defeating Indianapolis, and their counterparts on the men’s team on Sunday went 2-0 with a victory over St. Joseph’s. A number of home games for those teams — as well as women’s tennis, women’s golf and men’s golf — are on the horizon. I would encourage you to come out to watch these outstanding student-athletes in person. Sports schedules are available at I hope to see you this weekend as our football team attempts to reclaim the Axe Bowl from Northwood University during our home opener at 7 p.m. Saturday.

Honoring heroes

For the fourth consecutive year, SVSU will show support for military veterans and first responders alike during the 9/11 Heroes Run on Sunday, Sept. 11. The 5K race and other events associated with the annual gathering demonstrates one of our defining characteristics: our community-minded support. Proceeds from the 5K registration fees will benefit The Travis Manion Foundation, a national nonprofit organization that provides programs aimed at developing future leaders. Those not participating in the race can meet members of the Kochville Fire Department, Saginaw Township Fire Department, Saginaw River Coast Guard Station, and Michigan State Police. It’s a great event, for an even greater cause.  Race begins at 1 p.m., walk-up registration and check-in begins at 11 a.m. More info at or

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