Graduating Seniors Integrated Campaign

Beginning in May 2015, profiles of 15 graduating seniors were published for distribution in the SVSU newsroom, custom website landing page and social media posts with targeted boosts to geographic regions surrounding the student's hometown.  Each profile included a video interview with text story.  The campaign bolstered over half a million Facebook impressions over a three month time period during the summer, a time frame that is usually quiet on campus in terms of news and fr


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