meta sv spg

Market Research Workshops

We have retained Dartlet, a leading reputation strategy firm, and The Image Group, a Michigan-based branding and marketing firm, to help us with an important research and consensus-building project. This project will take a few months to complete, and ultimately culminate in a new reputation strategy and communication platform for us. Dartlet is an industry leader in research and strategy with a focus in higher education, specializing in a consensus-driven process to achieve authentic results. Their original and proprietary methodology has been delivered to organizations across the country to impressive results. This project will only succeed with your involvement. Dartlet’s method is entirely built around the input of the people who know SVSU the best: all of you!

Workshops have been conducted in Saginaw, Bay City and Midland, and 22 live workshops were conducted in September and early October on campus. Thank you for supporting SVSU in this important work.