The Identity Standards (1,682KB) are consistent recommendations for the usage, size, colors, fonts and placement of the university logo, the university seal, the athletic cardinal and department icons.
Graphic standards are applied to the following :
The first phase of SVSU graphic standards is geared toward its major publications, stationery system, direct advertising and Web site. As need and opportunity present themselves in the other areas affected by graphic standards (signage, banners, other printed materials), changes will be made.
Some flexibility is offered for collateral and imprinted items created by student groups, the SVSU faculty association, and with some insignia items, apparel and other items sold in the SVSU bookstore.
The SVSU identity and brand is achieved by the use of consistent visual elements. Our identity standards provide the requirements for maintaining consistency and representing SVSU both on and off campus.
The graphic identity standards are the visual elements of the brand. The Identity Standards (1,682KB) provides the rules and guidelines of how to use the SVSU logo and identity system. The SVSU identity standards include: