Graphic Marks: Tagline

SVSU’s tagline is “Something More. Something Better.” Our branding message that is captured in the tagline suggests you may become something more and better as an outcome of your SVSU experience.

tagline

The preferred placement on communications materials is above or to the left of the SVSU logo. (This is not to say it cannot be placed below the SVSU logo; only that may imply that “SVSU is something more, something better.”) For the university’s primary advertising, the recommended placement is above or to the left of the SVSU logo. Our primary intent is that you can become something more and better; secondly, this place (SVSU) offers something more and better.

The use of a tagline is usually related to direct advertising (on print ads, on billboards, at the close of a TV commercial). It may but is not required to appear on primary, external publications. There, the branding messages that are crafted throughout the copy are what deliver the promise of “Something More. Something Better.” If you are not sure about the appropriateness of its use, please contact University Communications at ext. 4056.

Tagline Colors

The tagline is available in three formats; tif, jpg or eps. Use EPS or TIF for print publishing; use JPG for online publishing. The colors available for download are:

 

 tagline options B

 

Locate the Tagline on the SVSU Network

Graphic files are housed on an SVSU network server and can only be accessed when on campus.

If you are having difficulty with the direct link, you can still access the files using the instructions found below (MAC users can contact University Communications at 964-4086 for detailed instructions).

Using your computer, locate and open My Computer:

  1. In the address bar, type: \\pitfall.svsu.edu\ucomm\
  2. Double-click the folder labeled "Photos"
  3. Double-click the folder labeled "Graphic Marks"

** Most commonly a Desktop icon, but also can be found in the "Start" menu

 


Visit the glossary for detailed definitions of terminology used on this page.