Graphic Marks: Logo

This registered logo is the standard, visually identifying symbol identifies us as “Saginaw Valley State University.” Visually, it establishes and reinforces the marketing initiative to create a connection between all publications, advertising promotions, and recruitment initiatives created for SVSU with our audiences.

The official SVSU logo must be the primary graphic identifier on the following:

• All external and internal printed publications from all SVSU departments and colleges, including flyers, posters, and brochures
• Letterhead, business cards and envelopes
• Web site
• All forms of advertising including television, outdoor and print
• External navigational signage

Two parts comprise the SVSU logo:

1. A perfect square with the S, V, S, U initials, outlined by a one point line.
2. “Saginaw Valley State University” words separated by an one point line. It is recommended that the SVSU logo always appear with both parts. Exceptions may be when the S, V, S, U, square is used as a graphic mark in addition to the full logo.

Color options for logo

Two Color Logo The logo may be featured in red and black, or in red and blue. The box must always appear as red when the logo features two colors. Note: Depending on your software application and choice for output (e.g., color laser printer, offset printing, etc.), colors may vary. For further assistance and advice on choosing color combinations, contact University Communications at ext. 7101 or ext. 4056.		Logos are available on the university server in three formats; tif, jpg or eps. Use EPS or TIF for print publishing; use JPG for online publishing. instructions to obtain logo
One Color Logo Although the two color version of the SVSU logo is preferred for use, the one color version may also be used as solid blue, red or black.		Logos are available on the university server in three formats; tif, jpg or eps. Use EPS or TIF for print publishing; use JPG for online publishing. instructions to obtain logo
Reverse Logo The logo may appear reversed out of a solid color background that provides high contrast for readability. The four letters within the box, SVSU, should always appear in white in any instance. No textures or photos should ever appear behind the SVSU logo because they would distract from its original form or distort its appearance. The logo may only be reversed from a solid color.		These logos can be obtained by contacting University Communications at ext. 4056.

Logo Placement

It is recommended that the SVSU logo appear on the front page and in the top left corner of any external printed material for advertising, recruitment, donor and alumni relations. Otherwise, the logo may appear on the bottom of internal entertainment programs, low priority flyers and internal posters.

Logo Sizes

The logo should not be seen smaller than 1.75 inches in width on any printed publication or Web page. At any size smaller than this, the readability of the logo is sacrificed. When the logo is at its smallest size, .125 inches of negative space should surround the entire logo on all four sides. No other graphic elements should appear within the space surrounding the logo. The logo should have a .25 inch space reserved around all sides from other graphic elements.

Locate logos on the SVSU Network Logos are housed on an SVSU network server and can only be accessed when on the campus of SVSU. P.C. users can access the SVSU network using the instructions found below. (MAC users can contact University Communications at 964-4086 for detailed instructions). Using your computer, locate and open My Computer: In the address bar, type: \\pitfall.svsu.edu\ucomm\ Double-click the folder labeled "Photos" Double-click the folder labeled "Graphic Marks"

Visit the glossary for detailed definitions of terminology used on this page.

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