Graphic Marks: Cardinal

The SVSU Cardinal is primarily used as a symbol for SVSU Athletics. The Cardinal may also be used for promotional purposes for faculty, staff, students and alumni on items such as apparel, pens, hats, cups, keychains and pennants.

Occasionally, a department, division or college wishes to use the Cardinal on communications material. Since the Cardinal should be viewed as an athletic mascot or an iconic illustration for promotional items and apparel, it is recommended that the Cardinal not appear on non-athletic marketing publications or Web communications.

The Cardinal must always face right and should not be shown upside down or tilted. The Cardinal’s original shape must also be preserved. The addition of rule lines, or distortion to any of the Cardinal's features, are not allowed. The Cardinal may be featured in one-color applications such as red, white or black.

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