University Communications

Wickes 389 (989) 964-4039

Colors

SVSU's official colors, red and blue, provide a distinguished richness and vibrant energy to the image of SVSU. The SVSU logo should always be shown in these hues of red and/or blue (the logo may also appear in black or white). These colors should be applied with the proper mix of colors to produce accurate representations of each color.

Contact University Communications or your printer with questions about which mix of colors to use (for printed items use CMYK or PANTONE colors). For all Web or Powerpoint presentations, use the RGB or HEXADECIMAL color combinations which are used only for communications viewed on a computer screen.

 

Due to the inaccuracy of color printers and computer monitors, these colors may not be displayed correctly. Please view a Pantone Color Matching System guide in the University Communications office to accurately check the true color of the SVSU blue and red.

color chip blue

SVSU Blue
Pantone for Coated Paper: 288
Pantone for Uncoated Paper (stationary system): 287
CMYK: C=100, M=67, Y=0, K=23
RGB: R=4.1, G=16.2, B=44.9
HEXADECIMAL: #000066

   
colorchip red

SVSU Red
Pantone for Coated Paper: 187
Pantone for Uncoated Paper (stationary system): 200
CMYK: C=0, M=100, Y=79, K=20
RGB: R=79, G=.2, B=12.1
HEXADECIMAL: #990000

Secondary colors

The SVSU secondary colors are also rich, deep colors in the same values as the SVSU red and blue colors. These colors were selected because they have an attractive visual appearance when displayed with the SVSU red and blue together. All colors may look different on individual screens because the calibration settings of most monitors vary. Colors may also slightly vary in brightness on paper because desktop printers ink cartridge levels all vary. Contact University Communications to view a Pantone Color Matching System guide to accurately check the true color of the secondary colors with the SVSU red and blue.

 

colorchip 124 Gold
CMYK: C=0, M=28, Y=100, K=6
RGB: R=100, G=60.3, B=0
HEXADECIMAL: #FFCC00
   
colorchip 254

Purple
CMYK: C=51, M=94, Y=0, K=0
RGB: R=48, G=13, B=53
HEXADECIMAL: #660066

 

   
colorchip 2612

Deep Violet
CMYK: C=64, M=100, Y=0, K=14
RGB: R=30.6, G=10.3, B=40.4
PANTONE 641
HEXADECIMAL: #330033

   
colorchip 329 Green
CMYK: C=100, M=0, Y=46, K=46
RGB: R=0, G=31, B=28.3
HEXADECIMAL: #003300
   
colorchip 641

Teal
CMYK: C=100 M=0, Y=0, K=27.5
RGB: R=0, G=37, B=64
HEXADECIMAL: #336666

   
colorchip 377 Lime
CMYK: C=45, M=0, Y=100, K=24
RGB: R=106, G=153, B=19
HEXADECIMAL: #669900
   
colorchip 167 Rust
CMYK: C=0, M=60, Y=100, K=18.5
RGB: R=78.5, G=25.5, B=4.9
HEXADECIMAL: #CC3300
   
colorchip 463 Brown
CMYK: C=60 M=65 Y=100 K=0
RGB: R=40.2, G=25.1, B=8.5
HEXADECIMAL: #663300
   

 

Visit the glossary for detailed definitions of terminology used on this page.