Authorizing Body: President - PRES
Responsible Office: University Communications
Adopted Date: 11/18/87; Revised 12/02/98
Revised Date: 07/01/18
Scope and Applicability: X Faculty X Staff X Students X Contractors & Vendors
This policy is intended to provide guidelines and requirements for the use of the University’s three logos: The University seal, SVSU logo and Cardinal, and protect the use of SVSU trademarks.
The University seal, SVSU logo and Cardinal are all copyrighted symbols.
The SVSU seal is reserved for use exclusively by the Office of the President. It is also used on diplomas, certificates, legal documents and other items of an equally official purpose. Anyone outside of the Office of the President desiring to use the seal must first obtain approval through the Office of University Communications.
The SVSU logo is the primary academic branded mark that helps to communicate a strong academic rigor and a positive institutional identity. It should be used on all SVSU stationery, business cards, digital and printed marketing and advertising communications. Refer to the University Communications website for versions and guidelines on colors and usage.
The Cardinal logo is the branded identity mark primarily for SVSU Intercollegiate Athletics to use on uniforms, gear, digital media and any marketing and advertising of the SVSU athletic teams. The Cardinal is also a campus-wide “spirit mark” and may also be used by any office or department that wishes to order gift items or apparel that is considered “spirit gear” to show school pride as a Cardinal.
The following requirements apply to the use of the SVSU logo, Cardinal and the University stationery system:
All visual media representing any official University department, college or program must include either the SVSU logo or Cardinal. This applies to all digital and printed media. Guidelines for size, color and placement of each are included in the Graphic Standards Manual on the University Communications website.
The licensing program is designed to protect, promote and support the use of all SVSU trademarks. Any item bearing the University’s name or logo must be approved by University Communications and be licensed through Learfield Licensing.
Only licensed vendors are authorized to produce promotional items for SVSU. The SVSU Business Services ensures that imprinted items are ordered through a purchase requisition and from a licensed vendor.
SVSU Trademark: Symbols and words legally registered to SVSU, may include any artwork related to the presentation of the following:
Licensing: An agreement and authorization between SVSU and external organizations for the use of registered trademarks to manufacture and distribute products under this trademark.
Related Policies & Forms: Identity Standards (1,682KB)