Marketing
Careers in Marketing
Individuals majoring in marketing are limited only by their imagination in the career arena. The following is a list of potential careers although it is by no means complete.
Marketing Research
Brand or Product Management
Retailing
Advertising
Public Relations
Sales
Marketing Training
A minor is not required. The minor requirement is met automatically by completing the business core; however, a minor in accounting, economics, finance, legal studies or management may be obtained by completion of certain courses as listed under the respective department.
Foundation Courses (61 credits required)
Business Cognate Courses (12 credits required)
Business Core Courses (49 credits required)
Major Courses (9 credits required)
MKT 434 Consumer Behavior 3 cr.
MKT 435 Marketing Research 3 cr.
MKT 436 Marketing Problems 3 cr.
Electives 9 credits required in 300-400 level marketing courses, not to include any business core courses
Minor
A marketing minor is available to a B.B.A. student by completing MKT 435 and 436 plus 6 additional credits in 300-400 level marketing courses, not to include any business core courses.
A marketing minor is available to a non-B.B.A. student by completing MKT 331 and 436, plus 12 additional credits in 300-400 level marketing courses.
Course Descriptions (links to online catalog)