Since 2007, Pamela (Pam) Forbus has led a team of more than 30 strategy, analytics and market insight professionals at Frito-Lay. After earning her Bachelor of Business Administration from SVSU, Pam began a 12-year account service and planning career in the advertising industry with several nationally recognized firms. She joined the Frito- Lay insights team in 2000. Pam is an executive committee member of the Marketing Science Institute, a director of the Marketing Accountability and Standards Board and is on the Advisory Board of the University of Texas Center for Customer Insight and Marketing Solutions. She holds a professional certification in marketing research from University of Georgia. A runner, avid golfer and artlover, Pam is originally from the Detroit suburbs, is a mother of three daughters and lives in Plano, Texas, with her husband Robert and youngest daughter Anna.