Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 14 percent through 2020. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one's product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and are often sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. In particular, employers will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, and sales campaigns involving new media, particularly the Internet.
Median annual wages in May 2010 were:
| advertising and promotions managers |
$ 83,890 |
| marketing managers |
$ 112,800 |
| public relations managers |
$ 91,810 |
U.S. Bureau of Labor Statistics, Office of Occupational Statistics and Employment Projects, http://www.bls.gov/OCO visited January 30, 2013.
