Meet Dean Yelkur

Rama Yelkur is Dean & Professor at the College of Business & Management at Saginaw Valley State University.  She holds a doctorate from Mississippi State University, and has taught at Texas A&M International University and the University of Wisconsin-Eau Claire. Dr. Yelkur’s research has appeared in International Business ReviewJournal of Advertising Research, Services Marketing Quarterly, Journal of Euromarketing, Journal of Marketing Communications, Journal of Global Academy of Marketing Science, Journal of International Marketing and Marketing Research, and Business Horizons among others.

She has also conducted corporate training internationally and has taught in France, Portugal, Spain and Vietnam. She has received several grants from the U.S Department of Education, the University of Wisconsin-Eau Claire, the University of Wisconsin Institute for Global Studies, and the Texas A&M University System that have allowed her to conduct outreach and student programming in the community. She has extensive international experience and has been instrumental in establishing partnerships with Universities in Greece, Ireland, Netherlands, China and India.  Her passion is to educate business students to become globally competent and provide them with the skills to function in a contemporary, globally intertwined, technologically advanced workplace.  Dean Yelkur has taught at the undergraduate and graduate levels and both face to face and online classes. 

She has experience on public and private boards, and has extensive consulting experience in Sports Marketing, Advertising and Sponsorships with organizations such as Kimberly Clark, NBC Universal and the NFL. Her work on Super Bowl advertising effectiveness and likability of commercials was cited in national media including the Wall Street Journal, Kiplinger and USA Today.  This research was published in the New York Times and Forbes Magazine, cited in Fortune Magazine in addition to academic journals such as the Journal of Advertising Research and Journal of Marketing Communications. She is frequently contacted by CNBC, CNN, FOX TV, and producers of shows and media buyers regarding Super Bowl Advertising.  Learn more about her research »

She is actively involved at the University level through her service to the University and the community.  While at the University of Wisconsin-Eau Claire, she served on the University Strategic Planning Committee, the Chancellor’s Diversity Advisory Committee and chaired the Chancellor Search Committee. She is the Past President of the Marketing Management Association, a Board Member of the Midwest Business Administration Association-International and an Officer and Board member of NASBITE International.  She is a NASBITE Certified Global Business Professional (CGBP) and is active in many other organizations.