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Printer-Friendly ModeSVSU graphic designers display their art works
April 14, 2008 —
Art of varying mediums, from tequila bottles to photography, went on display Thursday in the University Art Gallery as part of the 2008 Bachelor of Fine Arts exhibit.
The unveiling featured the collective works of fine arts students Sara Lowthian, Paolo Pedini, Hermelinda Roof, and Alexandra Sous.
Graphic design and photography senior Lowthian displayed her alternative process art and photography.
Alternative process artwork, which Lowthian says is her newfound love, uses large negatives of images. The extensive process involves coating the canvas with light-sensitive chemicals.
Because of drying times, Lowthian said each image takes three days to complete.
She says the process differs from photography because it "gives the artist more control on where the image is going."
Lowthian's featured photography depicted areas of Saginaw, exterior close-ups of her house, and black and white photographs of musical instruments.
She said the photographs of Saginaw were not place-specific. Lowthian said the photographs were intended to show the similarities between those areas and the rustic image the extreme close-ups of her house projected.
Pedini's contributions to the exhibit included his graphic design projects such as calendars for the Marshall Fredericks museum and various advertisements.
The graphic design senior also displayed an abstract painting that consisted of three layers of wood panels, paper, and plastic.
Pedini, who is already a freelance designer, says he plans to translate his talents into a job that will allow him to utilize his creativity.
Roof created an entire tequila ad campaign for the exhibit.
The campaign, which includes a designed bottle, several ads depicting the tequila-making process, and stationery, took about 10 months to put together, according to the graphic design senior.
The Mexico native says the Aztec culture has influenced her life and wants to make others aware of the rich tradition.
Roof said she had about 20 bottle prototypes to choose from. She selected the certain stoneware bottle for its unique texture, triangle design, and height.
She said she would like to sell the idea to an investor.
The majority of Sous' contributions to the exhibit started as a logo redesign project for the Carter Soap Company.
Over the course of four months, Sous not only redesigned the company's logo, but created several digital layouts for ads and devised a style manual.
Sous said the majority of her work is geared toward a specific audience.
The graphic design senior also displayed her other logo designs, featuring anything from SVSU's theater department to local businesses.
She plans to focus on graphic communication in marketing or advertising following her graduation.
