Marketing
Careers in Marketing
Marketing majors are limited only by their imagination in the arena of career opportunities. The following is a partial but by no means complete list of career opportunities
Marketing Research
Brand or Product Management
Retailing
Advertising
Public Relations
Sales
Marketing Training
| (or a second major) A minor is not required. (The minor requirement is met automatically by completing the business core; however, a minor in accounting, economics, finance, legal studies or management may be obtained by completion of certain courses as listed under the respective department.) |
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| | Bachelor of Business Administration Requirements (B.B.A.) |
| Every candidate must earn at least a total of 124 credits, including a minimum of 42 credits at the 300-400 level, complete university Basic Skills and General Education requirements, and must satisfy the following: |
| | | Business Core (49 credits required) |
| - ACCT 213 - Financial Accounting
- ACCT 214 - Managerial Accounting
- ECON 221 - Principles of Macroeconomics
- ECON 222 - Principles of Microeconomics
- ECON 235 - Introductory Statistics
- ECON 335 - Applied Statistics
- FIN 304 - Financial Management
- LAW 308 - Social, Political & Legal Environment of Business
- MGT 321 - Organization & Administration
- MGT 324 - Production & Operations Management
- MGT 325 - Management Information Systems
- MGT 429 - Executive Strategies & Policies
- MKT 331 - Marketing Principles
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| | | Business Cognates (12 credits required) |
| - COMM 105A - Fundamentals of Communication
- ECON 151 - Computer Application in Business
- ENGL 300 - Writing in the Professions
- MATH 120B - Algebraic Methods: Finite Math
- MATH courses numbered at or above MATH 161 [although MATH 120B is recommended for business students who are not planning to take additional work in mathematics]
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| | | Courses Outside of the College of Business and Management |
| 48 credits must be earned in courses that are not in the College of Business and Management. |
| | Major Required Courses (9 credits) |
| - MKT 434 - Consumer Behavior
- MKT 435 - Marketing Research
- MKT 436 - Marketing Problems
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| | Major Electives (9 credits required) |
| - 9 additional credits in 300-400 level marketing courses, not to include any business core courses.
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