Twitter (Online)



Twitter is a hot social media platform these days -- and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers--and discover the best ways to create relationships and network with your key constituents. You will find out the best--and easiest--techniques for successful interactions in the Twitterverse.

One-month course; Suzanne Kart, Instructor.

Directional Arrows Course Objectives

  • To provide a thorough understanding of the Twitter platform and the Twitterverse
  • To address the challenges and opportunities in building a Twitter following and communicating effectively within that network
  • To explain the best techniques to build lists, share lists, and get listed
  • To address the need to vet your followers
  • To provide the skills to build a personal brand – including what not to do

Puzzle Pieces Course Outcomes

At the end of this course you will:

  • Know how to utilize Twitter as a marketing and networking tool
  • Possess the skills to develop relationships in the Twitterverse resulting in the ability to share content virally.
  • Have the ability to create lists, share lists, and get your profile on lists in order to enhance your online presence.
  • Take away the knowledge of how to create a personal brand using Twitter

outlineCourse Outline

Unit 1 - How to Use Twitter
  • Uniquess of Twitter
  • Creating Tweets and messages
  • Doing Research and information gathering with Twitter
  • Integrating Twitter with other publicity

Unit 2 - Developing relationships
  • You’re it! How tagging people and sharing content keeps you relevant
  • Why tagging people is better than direct messaging
  • Developing relationships in the Twitterverse and why it’s important
  • How to get retweeted

Unit 3 - What lists can do for your online presence
  • How to create and edit lists
  • Getting others to share your lists
  • Getting yourself listed on other Tweeters lists – and why you want this to happen

Unit 4 - Your personal brand using Twitter
  • Twitter as a networking tool
  • How to create a personal brand using Twitter
  • What not to do on Twitter
  • Quantity versus quality – how to monitor and maintain your list of followers and who you are following

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Calendar Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

  1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
  2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on at least once a day to answer questions and join in on the discussion.
  3. Readings are assigned for each day from the textbooks provided at registration.

  4. Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.

Discussion Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy! It’s fun.

Mac MiniTechnical Requirements


  • Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
  • Audio software such as Windows Media, Real, or Flash.
  • Speakers to listen to audio.

About the Instructor

Suzanne Kart is director of marketing for a national association, and writes and speaks on the topic. Her previous work includes being Marketing Manager at Delta College in Saginaw, Michigan, Director of Marketing at United Way of Saginaw County, and Anchor/Reporter at KWLO/KFMW. She received her Master’s degree in education from Michigan State University.

Who Should Attend:

Those professionals looking to expand their social media reach and learn the best way to take advantage of the unique opportunities Twitter has to offer.


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Fall Session: 9/3/2013 - 9/27/2013 
(Late Registration Deadline 9/6/2013)


Winter Session: 2/3/2014 - 2/28/2014 



One-month course, $195.