Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.
Online, Three one-month courses. Jennifer H. Selke and Suzanne Kart, Instructors.
- To give students knowledge about how social media should function within an organization
- To provide the necessary tools for creating and implementing a social media strategy
- To provide direction on how to facilitate smooth integration of social media into existing marketing and communication strategies
- To provide guidelines for evaluating which social media are most appropriate within your business setting
Upon successful completion of this course you will:
- Be able to create your own private social media using Ning
- Be able to work socially using existing resources such as Google Docs and calendars
- Move your web site to an interactive Web 2.0 site
- Select the best social media tools for your business
- Develop a strategic plan for implementation of a social media initiative
Introduction to Social Media
Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social networks. Your instructor is a nationally known speaker, consultant and trainer on social networks and social media. Online, one month, Jennifer H. Selke, Instructor
Marketing Using Social Media
Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. Your instructor is a director of marketing for a national association, and writes and speaks on the topic. Online, one month, Suzanne Kart, Instructor
Integrating Social Media in Your Organization
Take away a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Then your instructor will help you choose which social network tools are right for your situation, and then integrate them into your web site to develop a social networking strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.
Online, one month, Jennifer H. Selke, Instructor
About Your Instructors
Jennifer Selke is a nationally known expert, speaker and consultant in the area of social media. She is a faculty member in the University of California Berkeley Graduate School of Education and is affiliated with the Berkeley Center for New Media. She speaks at national conferences on the subject of social networks, writes articles on the subject, and conducts webinars for professionals on the topic.
Suzanne Kart is Director of Marketing for the Learning Resources Network, a national association in lifelong learning. Her current work involves Twitter, eMarketing, social networks, and blogs, as well as traditional print and direct marketing. Kart is a national expert on generational communication, having written articles and contributed to two manuals on the subject. She does training and seminars throughout the United States and Canada on generational communication, eMarketing, marketing and social media.
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
- In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
- Then post comments in the online discussion with your fellow participants and the instructor. Your instructor logs on at least once a day to answer questions and join in on the discussion.
Readings are assigned for each day from the textbooks provided at registration.
Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy! It’s fun.
- Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
- Access to Flash needed for audio and slide presentations.
- Speakers to listen to audio.