Social Media Boot Camp (Onsite)


NEXT CLASS Scheduled for Friday, 9/20/2013

OVERVIEW

This unique 1 day Social Media Boot Camp course will not only teach you the ins and outs of the social media tools out there, but you’ll also leave with the tools you need to build your own social media strategy. Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization.  You will have the opportunity to practice what you’ve learned and set up the relevant social media networks and tools, under the guidance of our experienced social media instructor.

What You Will Learn

  • How to determine which social media channels will best fit your audience and objectives
  • What metrics are important and how to measure social media in your organization
  • How to put together a social media strategy and tactical plan to put social media to work immediately
  • How organizations have successfully used social media and what you can apply from their successes
  • Where social media fits in the consumer purchase process and how you can leverage it for brand feedback
  • A practical understanding of all aspects of social media,
  • An integrated presence on Twitter, Facebook, Linkedin, Youtube and other relevant social media networks,
  • Integrated these social media networks within your existing web site,
  • Tools in place to measure results of your social media efforts.
  • Created a draft social media strategy including your positioning and Social media keywords
  • Set up your online listening station to listen to influencers, clients, competitors etc.
  • Done a Makeover of your Linkedin personal profile
  • Set up the key elements of your Facebook, Linkedin, Twitter, Google+ pages
  • Set up Hootsuite channels to broadcast your updates
  • Selected the relevant tools for content curation
  • Created a basic social media measurement dashboard

And the most important thing that you’ll come away with after attending this class is your very own Social Media Blueprint for your own business. You’ll have a full understanding of where you want to go and what you need to do to get there!

 

WHO IS THIS COURSE FOR

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
  • Owners and Management who are serious about using Social Media to attract new business as well as keeping in contact with existing clients and setting up your company as an expert in the industry you are in.

PREREQUISITES

You must have a keen interest in getting to know about the social media platforms and how to apply them.

Experienced Facebook user (personally at minimum).  This is not for beginning users of social media. 

Facebook—
- How to use Facebook to conduct million dollar marketing research
- The secret to getting 20 times more likes
- How to reverse engineer your competitors’ Facebook marketing strategy

Twitter—
- How to tweet like a rock star.
- Using Twitter as the ultimate sales prospecting tool
- How to attract Twitter followers that count
- Top three ways to laser target clients in your zip code

YouTube—
- How to intercept tons of traffic from viral videos
- Three secrets to getting 1000s of video views daily
- How to get visitors to your website from YouTube for one cent

Pinterest—
- Top three ways to get more pins and followers
- Branding your business on Pinterest
- How to use Pinterest as the ultimate marketing tool

INSTRUCTOR

Jeff DeHaven

 

Student Loans Now Available
Click Here to Apply!

 

‌Links

 

Schedule:


September 20, 2013
8:30 am  - 4:00 pm 
(with an hour lunch on your own)

 

 

Tuition:

 

One-day course: $395