Curtiss Hall 142
8 a.m.-4:30 p.m.
The National Institute for Social Media Social Media Strategist (CSMS) certification preparation course will put you at the forefront of social media in business today. It will not only provide you with the knowledge and skills you need to become proficient in strategic social media methodologies, but it will also prepare you to take the NISM Social Media Strategist certification examination.
This course will outline the strategic questions that every business must consider in order to find the right mix of tools and engagement. Each organization is different, and the social media strategy for any business should reflect its goals in order to succeed.
Before taking this course, you will need to take the first two courses in the Social Media for Business series and take the third course before or while taking this course.
Six week course, Eric Mills, instructor.
Strategic Planning in Social Media
-Understanding the broad strategies of social media strategic planning
-Determining how social media can best be leveraged for your organization
-Key performance indicators for social media activities
-Evaluating social media tools for effectiveness
Social Media Legal Compliance and Governance
-Developing policies and determining legal limitations
-Defining when and where not to participate in a conversation
-Monitoring your organization’s ‘Terms of service’
-Protecting your organization’s intellectual property interests
Social Media Project and Campaign Management
-Coordination of social media projects and campaigns
-Acquiring key talents
-Designating and delegating personnel for social media activities and interactions
-Developing a daily action plan
-Adjusting activities in response to competition
Social Media Marketing
-Priming the marketplace and gauging audience interest
-Preparing for campaigns via internet-driven technology
-Segmenting your core audience
-Offering social media content perceived as being valuable
-Ensuring a smooth flow of communication with your customers
-Gathering feedback for further products or services
-Reacting to unexpected situations
-Interpreting customer needs and questions
Social Media Research & Analytics
-Real-time feedback and monitoring solutions
-Monitoring appropriate analytics
-Quantifying online traffic/impressions
-Optimizing key performance indicators
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
What you will do
For each Unit, you will:
For best learning, you should make one or more comments at 2-3 different times each week.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.
About the Instructor
Throughout his career, Eric Mills has been creating unique training experiences that transform organizations, employees, and students. As the founder of the National Institute for Social Media, Eric helps those who are passionate about social media find the core skills and confidence they need to develop a new career in the social media industry.
Prior to founding the National Institute for Social Media (NISM), he was an education program director, responsible for developing high-quality training programs in a variety of industries including manufacturing, health care and information technology. An avid marathoner and triathlete, he completed the Coeur D’Alene Ironman triathlon, the world’s longest triathlon event.
Who Should Attend:
Those looking to gain knowledge and skills you need to become proficient in strategic social media methodologies.