Description:    

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms.

Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

Three one-month courses; Heather Dimitt, Dan Belhassen and Susan Hurrell, and Simon Salt, Instructors.

Class Details:    

Course Objectives

• To increase the students’ awareness of the proliferation of mobiles, especially smartphones and tables
• To generate an awareness of the impact mobiles are having on the way people are connecting with the world
• To provide students an overview of numerous concepts related to mobile marketing
• To explain methods of connecting with current and new customers
• To introduce strategies related to brand management in digital communications

Course Outcomes

Upon successful completion of the course, you will:

• Realize the widespread impact of smartphones and tablets.
• Understand the difference between a mobile application and a mobile-optimized website.
• Be able to describe mobile strategies to support or reward current customers.
• Be able to describe mobile strategies to connect with new customers.
• Know the cost and click-through rate comparison of mobile marketing to desktop marketing.
• Envision a strategy to maintain your business’s brand.

Creating Cell Phone Apps for Your Business
(non-technical course)
Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using a smartphone these days. Smart organizations across the globe are investing in building cell phone apps for their businesses. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built, and also for technical users who want to understand to how quickly deploy smartphone applications. One-month course, Dan Belhassen and Susan Hurrell, Instructors. Individual Course: Just $245.

Course Outline

Unit 1

• Why your organization should leverage smart phones 
• Ideas for smartphone applications
• The smartphone landscape & platform options
• RSS feeds explained
• What is Twitter?
• What is Facebook?
• What is You Tube?
• What is a blog?
• What are QR codes?
• Web apps vs smart phone applications
• Building your first application

Unit 2

• Building your second application
• Basic image manipulation for smart phone use
• Sharing your application with others
• Previewing your application on a smart phone
• Tracking your application usage

Unit 3

• Building your third application (2 week project)
• Options for monetizing your application
• Understanding publishing guidelines for applications

Unit 4

• Deploying to the App Stores
• Monetizing through AdMob
• App builder roundup

Mobile Marketing
More than half of U.S. consumers who’ve made purchases on their smartphone have done so in response to a mobile marketing message. Smartphones’ sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. One-month course, Heather Dimitt, Instructor.  Individual Course: Just $195.

Course Outline

Unit 1 - Understanding the Mobile Experience

• The reach of mobiles
• The impact of smartphones
• The growth of tablets

Unit 2 - Mobile Marketing Basics

• QR codes
• Mobile applications
• Mobile-optimized websites
• Mobile payment
• Social location sharing
• Social networking
• Comparison to desktop marketing

Unit 3 - Customer Relations

• Strategies to connect with current customers
• Strategies to recruit new customers
• Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc.

Unit 4 - Maintaining Your Brand

• Keeping your message consistent
• Customer service is marketing
• Reputation management
• What to monitor
• Handling attacks

Advanced Mobile Marketing

Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile market­ing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. One month course, Simon Salt, Instructor. Individual Course: Just $245

Course Outline

Unit 1 - Mobile Marketing - From Text to App

• SMS/MMS Marketing
• Non-Native Apps
• Native Apps
• Leveraging Existing Apps

Unit 2 - Strategy Design

• Intent/Goals
• Metrics
• Platform decisions
• Pricing implications

Unit 3 - Campaign Design

• Elements of a Successful campaign
• Design choices and implications
• Case study of a successful campaign
• Measuring success

Unit 4 - Campaign Execution

• Timing
• Integration with other campaign elements
• Cross organization training
• Gaining customer buy-in

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. 

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on at least once a day to answer questions and join in on the discussion.

3. Readings are assigned for each day from the textbooks provided at registration.

4. Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy! It’s fun.

 Technical Requirements

• Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
• Access to Flash needed for audio and slide presentations.
• Speakers to listen to audio.

About Your Instructors

Heather Dimitt is experienced in digital promotions and training others to use electronic media. She is the director of membership services with an international continuing education association where she does consulting, speaking and writing. She lives in Columbia, Missouri where she is an active member of the Chamber of Commerce, Women’s Network and Rotary. In 2005, she was honored as a member of the Columbia Business Times’ 40 Under 40. Heather has a Bachelor’s degree from the University of Missouri and a Master’s degree from the University of South Dakota.

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.  He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.  Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.

Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic.

Simon Salt is CEO of Marketing Communications Agency Inc Slingers. He is the Author of Social Location Marketing. A Blogger, Writer & Digital Strategist. He has been published online by Mashable, Read Write Web & others. He speaks internationally on the topic of Digital, Mobile and Social Marketing. He works with organizations as diverse as Fortune 500’s to Startups and Global PR agencies as both a strategic consultant and as an online brand advocate.

Tuition:

$595, All three courses with certificate.

Or register for individual courses!

Who Should Attend:

Those professionals wanting to learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Schedule:

Summer 2013 Schedule: 6/3/2013 - 8/30/2013
(Late Registration Deadline: 6/7/2013)

Mobile Marketing: 6/3/2013 - 6/28/2013

Creating Cell Phone Apps for your Business: 7/1/2013 - 7/26/2013

Advanced Mobile Marketing: 8/5/2013 - 8/30/2013

To register for individual courses - From the Registration page: Click Search > Marketing 2012-13 or Marketing 2013-14

Fall 2013 Schedule: 9/3/2013 - 11/29/2013
(Late Registration Deadline: 9/6/2013)

Schedule Details:

Mobile Marketing: 9/3/2013 - 9/27/2013

Creating Cell Phone Apps for your Business: 10/7/2013 - 11/1/2013

Advanced Mobile Marketing: 11/4/2013 - 11/29/2013

Location:

Online