Description:   

Find out what goes on behind the scenes on Facebook pages. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt you marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a page on Facebook and have some basic knowledge of the platform.

One-month; Jennifer Selke, Instructor.

Class Details:         

Course Objectives

• To address the issue of optimizing Facebook settings and features to improve branding and marketing
• To provide sources for page content that increase engagement and content from other sites
• To deliver information on getting customers and fans involved in promoting your business
• To address content and marketing campaigns using Facebook
• To provide information on using Facebook features to bring your message to a wider audience on the web
  
  

Course Outcomes
 At the end of successfully completing the course, you will:

• Understand how to effectively status, photos, links, tagging and other Facebook features for their business
• Know the best practices for bringing in content from other sites
• Be able to develop a strategy to engage potential customers on Facebook
• Know how to create a marketing campaign to keep people coming back to your page

Course Outline

Unit 1. Designing Your Facebook Page to Be a Marketing Platform

• Optimize Facebook's settings and features to improve branding and find-ability
• Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile
• Discover applications and design strategy that are necessary to get the most out of your Page
• Learn how customized applications are developed and what they can do to increase business and fans
• Discuss case studies and update your Facebook marketing strategy to fit your business goals

Unit 2. Sharing Content on Your Page that Increases Brand Engagement

• Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc.
• Discover top sources for Page content that increases engagement and grows your fan base
• Develop your own editorial calendar and learn if a team approach to posting and responding will work
• Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page

Unit 3. Engaging with People on Facebook for Marketing and Customer Service

• Learn how Facebook decides which of your messages makes it into your fan's timeline
• Discover why engagement is so critical and how to get your fans involved in promoting your business
• Understand how to effectively respond and moderate posts that are positive as well as negative
• Discuss critical social media policies and strategies to have in place so you don't get blocked or disabled or hated by your fans

Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach

• Learn how to use Facebook Advertising and decide if it will work for your business goals
• Discuss different types of promotions brands use to drive people to their Page
• Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web
• Re-thinking your Facebook strategy now that you have gone through the class
• Create a professional development plan to continue learning once the class end

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. 

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on at least once a day to answer questions and join in on the discussion.

3. Readings are assigned for each day from the textbooks provided at registration.

4. Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.
   
   

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Technical Requirements

• Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
• Audio software such as Windows Media, Real, or Flash.
• Speakers to listen to audio.

About the Instructors 

Jennifer Selke is a nationally known expert, speaker and consultant in the area of social media.  She is a faculty member in the University of California Berkeley Graduate School of Education and is affiliated with the Berkeley Center for New Media. She received her Ph.D. in Educational Psychology from U.C. Berkeley.  She is a licensed educational psychologist in private practice. Her technology interests have taken her into the blogging and social media world where she runs a popular blog. She speaks at national conferences on the subject of social networks, writes articles on the subject, and conducts webinars for professionals on the topic.

Tuition:

One-month course, $245.

Who Should Attend:

Business professionals that have an existing Facebook page and basic knowledge of the platform but are looking to discover new tools, and proven techniques to increase business and to expand their reach.

Schedule:

Summer Session: 7/1/2013 - 7/26/2013
(Late Registration Deadline 7/5/2013)

Fall Session: 10/7/2013 - 11/1/2013
(Late Registration Deadline 10/11/2013)

Location:

Online