Recruiting and Retaining Gen X and Gen Y

Description:  

Generation X balances work and friends and family.  Generation Y, the largest generation in human history, has never known a time when there was not a World Wide Web.  They each have very different work styles than the Baby Boomer generation.  Get an understanding of both Gen X and Gen Y from an expert who programs and markets to Gen Y. Discover what motivates them at work, what incentives they respond to, and what messages they value.  Then take home practical, how-to tips and techniques for recruiting and retaining Generation X and Gen Y workers.


One-month online course; includes book; Lead Instructor: Heather Dimit

Class Details:          

Directional Arrows Course Objectives

  • To identify behaviors that characterize members of Gen X and Gen Y
  • To identify myths about Gen X and Gen Y and understand why they have developed
  • To understand the societal forces that contribute the generational personality of each generation
  • To understand the relationship of societal forces and the values, goals, and motivators for each generation
  • To foster an understanding among members of different generations of the differences in perception, expression, and interpretation of common situations in the workplace
  • To provide concrete strategies for how to communicate effectively with Gen Xers and Gen Yers
  • To create a better understanding of and tolerance for generational differences
  • To minimize conflict and miscommunication across generations

Puzzle Pieces Course Outcomes
 
At the end of successfully completing the course, you will:

  • Be able to recognize Gen X and Gen Y generational behaviors and interpret their meanings correctly
  • Be able to correctly interpret the language of members of the Gen X and Gen Y generations
  • Be able to adjust your own communication style to be more acceptable to members of the Gen X and Gen Y generations
  • Understand the forces that shaped these two generations
  • Be able to explain the relationship between changes in the broader society and the shaping of generational values and behavior
  • Understand the work ethic that drives Gen X and Gen Y
  • Be able to communicate more effectively with Gen Xers and Gen Yers
  • Be more successful in working with people in the Gen X and Gen Y generations

outlineCourse Outline

 Unit 1 - What makes these generations different

  • The transition from the Industrial Age to the Internet Age
  • How Gen X differs from Boomers
  • How Gen Y differs from Boomers and Gen X
  • Work values in the 21st Century

Unit 2 - How Gen X and Gen Y Perceive time

  • Knowledge work and the value of time
  • Time as key to profitability
  • The focus on outcomes
  • Why meetings are negatively perceived

Unit 3 - What motivates Gen X and Gen Y at work

  • The reinvention of family
  • Work hard and play hard
  • Monetary and non-monetary rewards
  • The new career development path

Unit 4 - Work styles and technology

  • Customizing work styles and processes
  • Peak work time and place
  • A new role for technology and work
  • Working collaboratively

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Calendar Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

  1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
  2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on at least once a day to answer questions and join in on the discussion.
  3. Readings are assigned for each day from the textbooks provided at registration.

  4. Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.

Discussion Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Mac MiniTechnical Requirements

  • Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
  • Audio software such as Windows Media, Real, or Flash.
  • Speakers to listen to audio.

About the Instructor

Heather Dimitt is a Gen Xer who does educational programming and marketing to Generation X and Gen Y with the continuing education and career training program at the Columbia, Missouri, public schools.  She has won international awards for her work and success in generational marketing and communication, including using text messaging for business publicity and customer communication and retention. Dimitt speaks at national conferences and professional development seminars on the subject of generational communication, social networks, marketing, and management.


Tuition:

One-month online course; includes book; $175.


Who Should Attend:

Professionals that are looking transition or help their business learn to accept the transition into the new technologies. Managers that want to able to adjust their own communication style to be more acceptable to members of the Gen X and Gen Y generations.


Schedule:

Summer Session: 7/3/2013 -7/28/2013
(Late Registration Deadline: 7/7/2013)

Fall Session: 11/4/2013 - 11/29/2013
(Late Registration Deadline 11/8/2013)


Location:

Online

 

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