| Creating Cell Phone Apps for Your Business (non-technical course)
Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using a smartphone these days. Smart organizations across the globe are investing in building cell phone apps for their businesses. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built, and also for technical users who want to understand to how quickly deploy smartphone applications.
One-month course, Dan Belhassen and Susan Hurrell, instructors; Just $245.
Mobile Marketing
More than half of U.S. consumers who’ve made purchases on their smartphone have done so in response to a mobile marketing message. Smartphones’ sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.
One-month course, Heather Dimitt, instructor. $195.
Advanced Mobile Marketing
Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization.
One-Month course, Instructor TBD $245. |
SCHEDULE | Start | End | Late Registration Deadline | | Mobile Marketing | 4/2/2012 | 4/27/2012 | 4/5/2012 | | Creating Cell Phone Apps for your Business | 5/7/2012 | 6/1/2012 | 5/10/2012 | | New! Advanced Mobile Marketing | 6/4/2012 | 6/29/2012 | 6/7/2012 |
About Your Instructors
Heather Dimitt is experienced in digital promotions and training others to use electronic media. She is the director of membership services with an international continuing education association where she does consulting, speaking and writing. She lives in Columbia, Missouri where she is an active member of the Chamber of Commerce, Women’s Network and Rotary. In 2005, she was honored as a member of the Columbia Business Times’ 40 Under 40. Heather has a Bachelor’s degree from the University of Missouri and a Master’s degree from the University of South Dakota.
Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic. He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising. Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic. Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic. |
