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Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.  Relevant for any type of organization, including businesses, companies, non-profits, and government agencies.  No eMarketing experience or expertise is necessary.  If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.

Improving Email Promotions
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing.   Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.
One month online course, Dan Belhassen, lead instructor.

Boosting Your Web Site Traffic
Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.  No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
One month online course, Dan Belhassen, lead instructor.

Online Advertising
Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.  No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.
One month online course, Dan Belhassen, lead instructor

SCHEDULE

eMarketing Essentials Certificate

Start End Late Registration Deadline
Improving Email Promotions 4/2/2012 4/27/2012 4/5/2012
Boosting Your Website Traffic 5/7/2012 6/1/2012 5/10/2012
Online Advertising 6/4/2012 6/29/2012 6/7/2012

 

About Your Instructors

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic.  He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada.  Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising.  Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.

Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services, or information they are searching for.  PPC or Facebook ads, search engine optimization, and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.

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$495 for eMarketing certificate (all 3 courses)
Or individual course fee @
$195 each