MKT 235 Statistics I (3) Collection, analysis and statistical interpretation of data that include
description of data, elementary probability theory, sampling, statistical estimation and inference.
(Cross-listed with ECON 235.) Prerequisite: MATH 141.
MKT 236 Statistics II (3) Application of statistical techniques to forecasting and other business
and economics problems. Topics covered are regression, correlation, analysis of variance, time
series and index numbers, some nonparametric techniques and Bayes' Theorem. (Cross-listed
with ECON 236.) Prerequisite: ECON/MKT 235.
MKT 331 Marketing Principles (4) Course embraces both micro and macro approaches with
emphasis on the former. Content includes: assessment of marketing's role in society; analysis of
buyer behavior; administration of domestic and international marketing programs; treatment of
marketing information/communication systems; and consideration of socio-economic, political
and technical factors affecting marketing decisions. Prerequisite: Junior standing.
MKT 332 Retail Management (3) An examination of the essential principles and practices of
retail management, including site selection, store design and department layout, merchandise
management, sales promotion and customer services. Additionally, the course considers the
broad issues of modern marketing and financial strategies as they affect retail distribution and
clarifies new influences at work in the retail environment. Prerequisite: MKT 331 and Junior
standing.
MKT 333 Sales Management (3) Understanding and development of a set of pervasive,
relatively universal sales and management concepts, into which different "contents" can be put
and applied to different situations. Case and/or field work may be used to illustrate the concepts.
Prerequisite: MKT 331 and Junior standing.
MKT 334 Physical Distribution Management (3) The orientation of the course is concerned with
the efforts of an individual firm's objective to develop an effective and efficient physical
distribution system. Parts of the system are studied and analytical tools are presented for
selecting those alternatives that will attain the distribution goals of the firm. Prerequisite: MKT
331 and Junior standing.
MKT 335 Advertising Strategy (3) An intensive investigation of the underlying ideas, principles
and concepts that may be used to inform consumers of the availability and attributes of products
and services. Prerequisites: MKT 331 and Junior standing.
MKT 337 Industrial Marketing (3) An examination of the problems of marketing industrial
goods. Attention is given to market information, marketing planning, methods of distribution,
pricing, promotion and distributor/dealer systems. Prerequisite: MKT 331 and Junior standing.
MKT 432 International Marketing (3) Study of global marketing management, international
marketing research and overseas personnel policies. Study of marketing systems in the context of
overall economic growth. Prerequisite: MKT 331 and Junior standing.
MKT 434 Consumer Behavior (3) Investigation of consumer marketing structure and behavior
and their impact upon the firm's competitive operations and actions. Prerequisite: MKT 331 and
Junior standing.
MKT 435 Marketing Research (3) Application of scientific methods for gathering, analyzing and
evaluating information regarding marketing problems. Prerequisite: ECON/MKT 236 and MKT
331 and Junior standing.
MKT 436 Marketing Problems (3) Study and integration of major tasks and decisions involved
in developing and marketing products. Comprehensive discussion of cases involving different
decisions for a variety of products. Prerequisite: MKT 331 and Junior standing.
MKT 493 Directed Readings in Marketing (1-4) A student must submit a plan of study for
approval by the faculty member and the dean before enrolling. Prerequisite: MKT 331 and
Senior standing.
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