The BBA General Business is the most flexible of the business majors offered by the College of Business and Management. It gives students a solid foundation in core business areas, and allows them to select courses from various business disciplines including Accounting, Finance, Management, Marketing, Supply Chain Management, international Business, and Professional Sales. Thus, students can tailor this major to fit their career interests.
Also, this program provides students with the knowledge and skills to understand and apply proven approaches to manage business firms and organizations in various economic sectors for superior and sustainable performance in a global context. It allows students to develop their ability to identify and analyze problems, develop and communicate potential solutions, make and implement decisions, and monitor results.
The BBA General Business program prepares students for a wide variety of leadership roles in the dynamic business world. Graduates may qualify for entry-level staff and managerial positions as management trainees, sales managers, contract managers, human resources specialists, financial planners, and production managers with commercial, not-for-profit and government organizations.